Final Brief

Brief Title Being Blue

Brief 
To create a 28 page poetry book around the theme of depression and mental health. The book is to be interspersed with informational text sourced from the NHS website and appropriate quotes from celebrities. The aim of the book is to give a sense of community to a diagnosed patient, new or old. The book is to offer empathetic views from an informed stand point in the form of illustrated poetry.

ProductA 28 page bookAppropriate promotional material

Tone of voice
Laid back, Relatable, Accessible, Empathetic

Audience
Mature Audience 
(can't exclude anyone because mental health can effect anyone, but subject matter calls for a level of maturity.)

Context
A pamphlet for mental health
A source of communityPromoting mental health awarenessTo be submitted to publishers

To be sold in a book shop and pharmacies  

Additional info/considerations
Make presentation boards as though pitching to a publisher
Book is on square format that will fit on A3 sheet with bleed to be printed
Medium weight stock matt
Keep brand consistency across project

Mandatory Requirements
Blog
Promotional material
28 page book
Professional mock ups 

Deliverables
Promotional material
Packaged 16-32 page book
Presentation boards